Faith • Grit • Legacy
Helping coaches, parents, and programs build champions on and off the field. Tools, traditions, and coaching support that keep the focus on what lasts: CHARACTER.
“Stay Humble. Be Classy. Always Show Respect.”
The Atta Boy Coach™ Standard
Everything I do flows out of these three pillars.
Faith
Live with purpose. Walk with humility. Guard your integrity. Your value isn’t measured by wins or losses — it’s measured by who you’re becoming.
Grit
Do the hard things the right way. Show up. Finish. Stay accountable — especially when comfort calls.
Legacy
We coach with the future in mind — who they’ll be at 20, 30, and 40, not just under the Friday Night Lights.
We’re shaping men and women, not just athletes.
Wins Fade. Stats Fade. But Character Endures.
How I Help
A full system of tools and support for players, coaches, and programs.
Carry The Cross™
A simple leather coin — a reminder that character lasts longer than stats. Born from a moment with my own coach 35 years ago.
Read the story & shop →GrabIt Shorts™
Built-in flag shorts. No belts, no loose flags. Game-ready gear that keeps kids moving.
See the shorts →Coaching & Culture
Real systems for real programs — no hype, no fluff. Just discipline, standards, alignment.
Explore programs →Caterpillar Coaching™
Youth coaching that understands kids grow in stages. Confidence > perfection.
- Training for youth coaches
- Simple principles for any sport
- Book & clinic info
Champion Culture™
Build a staff and a program that lasts. Alignment, accountability, and standards.
- Program audits
- Culture reset weekends
- Season-long support